FITNESS Challenge
City Of Miami Garden



This flyer was created for the City of Miami Gardens to promote the 2024 Fitness Challenge Kick-Off & Health Fair, a community event focused on encouraging healthier lifestyles and bringing residents together. The goal was to design something that felt energetic, welcoming, and easy to understand at a glance, while still working as an official city communication. The piece needed to motivate people to show up, get involved, and feel like fitness is something everyone can take part in.



Original Design



The original design clearly shared the event details but felt visually crowded and more informational than motivating. With multiple photos and competing focal points, it was harder to quickly grasp the energy and purpose of the fitness challenge.


The redesign simplified the layout and leaned into bold color, movement, and hierarchy to create a more engaging, modern look that better reflects the City of Miami Gardens’ goal of inspiring community participation and healthy living.



New Design



The updated design simplifies the composition, strengthens visual hierarchy, and uses bold color and typography to immediately communicate the event’s purpose.


This makes the flyer easier to scan, more energetic, and more inviting, better supporting the City of Miami Gardens’ goal of encouraging community participation in health and wellness.



The final design delivers a clearer, more energetic message while staying true to the City of Miami Gardens’ role as a trusted community leader. By simplifying the layout and emphasizing movement, color, and readability, the flyer better connects with residents and encourages participation. The result is a modern, approachable piece that supports the city’s mission to promote health, wellness, and community engagement.


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