Lester was one of the first American graphic designers who adopted design principles of pure geometric and abstract forms. In 1937 he became the first American graphic designer to be honored with a solo exhibition at the Museum of Modern art in New York city his designs were deeply influenced by European Avant Garde, constructivism, and Bauhaus aesthetics. His design attacks color, repetition, and symmetrical, Bell's corporate identity is a compressive detail design that delivers guidelines and the rules
of usage about REA.
