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Master Printing
Branding



Goal



The purpose was to create a new branding for a printing service in Miami. This is to make their service more legible and build a much stronger presence.



Process


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Before - After


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Conclude



This re-brand helps to create a stronger presence for a regional printer service. CMYK colors are used to represent four-color process printing. The logo is designed to be versatile and applicable. Franklin Gothic is used to provide a wide range of options that are still unified. The fonts range from bold to thin as necessary to reflect the dynamics of the company. The rebrand provides a stronger visual presence and a more up-to-date identity.


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