This project was a re-design aimed at modernizing boba drink packaging through bold, illustration-led visuals that speak directly to Gen-Z audiences.
The original packaging lacked a strong visual identity and needed a more energetic, culturally relevant presence to stand out on the shelf. To solve this, I developed a playful yet impactful illustration supported by vibrant color palettes and clean composition. The new design strengthens brand personality while maintaining clarity, flexibility, and real-world packaging usability. Overall, the redesign transforms the product into a more expressive, memorable, and visually confident brand experience.
