The final execution presents a robust, modular visual system that seamlessly functions across large-scale outdoor placements and printed materials like flyers. The billboard and flyer designs guide the viewer’s eye logically and intuitively from the headline to the materials, effectively reinforcing correct recycling behavior at a glance. Consequently, the campaign exudes a sense of civic responsibility, modernity, and accessibility, successfully translating an educational message into a visually captivating public reminder that encourages residents to recycle correctly, rather than guessing.
