The art direction for Recycle Right was rooted in clarity, simplicity, and immediate recognition. Because recycling confusion is often caused by visual noise and mixed messages, the design strips the message down to essentials. Bold color blocking, clean typography, and isolated material imagery were used to clearly spotlight the “Simple 5” recyclable items. Each material is treated almost like an icon—familiar, approachable, and easy to remember while the vibrant palette helps the campaign stand out in high-traffic public spaces.
