Sapiens
Dragons & Unicorns



Who Are They?



Sapiens International Corporation is a company that provides software solutions and services for the insurance and financial markets. With over 40 years of experience and 600 global customers, Sapiens specializes in core systems, data management, and digital transformation to enhance operational efficiency for its clients.



His Style



Rubik is a sans-serif typeface designed with a slightly rounded, geometric style. It is used as the primary typeface for Sapiens' brand assets. The font comes in multiple weights, with Rubik Light as the primary weight for most brand materials. Rubik Medium is used for emphasis.



The people.



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Conclude



Thomas Lester Beall is a famous graphic designer creating during the late 50s. He simplified his style to communicate with a broad, and sometimes uneducated, audience, making his posters' designs unique and easy to read. This editorial project shows the growth and contributions of one of history's greatest designers.


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